Combined fuel consumption: 8.9-8.8 l/100 km; CO2 emissions combined respectively: 204-203 g/km*

Affalterbach. Mercedes-AMG is supporting the sales release of the new members of the family Mercedes-AMG E 53 4MATIC+ Coupé, Mercedes-AMG E 53 4MATIC+ Cabriolet and Mercedes-AMG CLS 53 4MATIC+ (Combined fuel consumption: 8.9-8.8 l/100 km; CO2 emissions combined respectively: 204-203 g/km) on 28 May 2018 with a social media campaign. The new Mercedes-AMG models are being presented for lifestyle-oriented individualists according to the motto "#SpeedUpInStyle". An urban lifestyle defines the style of the digital presentation at the start of sales. The digital presentation focuses on the lifeworlds of design and architecture. The #SpeedUpInStyle campaign is divided into two phases: during the first phase, traditional product communications dominates. The second phase makes full use of digital media with social media posts and films on the Mercedes-AMG channels. The focus is on Christoph Grainger-Herr, CEO of the Swiss luxury watch manufacturer IWC Schaffhausen, who drives around New York in the Mercedes-AMG E 53 4MATIC+ Coupé.